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What is the The Diffusion of Innovation model?
Using the Diffusion of Innovation (DOI) to engage with different types of buyers when new products are launched What is The Diffusion of Innovation? This model helps a business to understand how a...
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How to use Porter’s 5 Forces
What is Porter’s 5 Forces model? This model helps marketers and business managers to look at the ‘balance of power’ in a market between different types of organisations, and to analyse the...
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The Pricing – Quality Model
Using Kotler’s Pricing model to review positioning This model relating pricing for a product or service to the quality delivered may not be as familiar as some other marketing models we have covered in...
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The Push and Pull product distribution model
Examples and Tips for using the Push and Pull Strategies What is the Push and Pull model? Push and pull strategies are promotional routes to market. Either by the product being pushed towards customers...
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The Segmentation, Targeting and Positioning model
How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is...
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How to use the 7Ps of the Marketing Mix?
What are the 7Ps and how to use them? The marketing mix is a familiar marketing strategy tool, which you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and...
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How to use the McKinsey 7S model in marketing
An example of reviewing your marketing capabilities using the Mckinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organisation’s marketing capabilities from different...
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Introduction to the the Product Life cycle model
An introduction to the Product Lifecycle model The Product Life Cycle (PLC) describes the stages of a product from launch to being discontinued. As we will see in the example, the product lifecycle can...
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Pareto’s 80:20 rule in Marketing
Examples of applying the Pareto principle to marketing The 80:20 rule, equally well known as the Pareto principle, is widely used and abused in business, but how does it apply to marketing and digital...
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3 models for digital brand differentiation
How to review your digital brand differentiation using 3 complementary frameworks Differentiating should be considered a key element to your brand strategy and help to provide an opportunity and...
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Using the PESTLE analysis model
Or PEST, PESTEL, STEEPLE, SLEPT or DEEPLIST if you prefer… PESTLE is one of a well known series of acronyms used in business and marketing planning which summarises how to review the broader forces...
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The 4Cs marketing model
Two different models with the same acronym I see the 4C models referenced a fair bit when reviewing student assignments, so we thought it would be interesting both to students and marketing...
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Using the 70:20:10 rule in Marketing
How to use the power of the 70:20:10 model work to prioritise your digital marketing With new marketing tools and techniques available to us almost daily, it can be difficult to know where to...
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Introducing the OGSM model framework
A practical tool for linking business or digital vision with goals, objectives, strategies and KPIs Do you know OGSM? It’s not as interesting as the text speak version looks to be (try inserting some...
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The Push and Pull product distribution model
Examples and Tips for using the Push and Pull Strategies What is the Push and Pull model? Push and pull strategies are promotional routes to market. Either by the product being pushed towards customers...
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3 models for digital brand differentiation
How to review your digital brand differentiation using 3 complementary frameworks Differentiation should be considered a key element to your brand strategy and help to provide an opportunity and...
View ArticleThe move from the ‘Push’ to ‘Pull’ model of marketing communications
Dave Chaffey and Grant Le Boff discuss the most effective techniques for getting seen online using inbound marketing The Internet Age has transformed marketing. Marketers need to move from broadcast...
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10 Classic Digital Marketing Models
Digital marketing models to provide useful frameworks for digital audits, planning and strategy If you are a marketing manager needing to create a digital marketing plan or conduct an audit or review...
View ArticleFrom one-to-many to one-to-one marketing
What are the options to make use of the one-to-one marketing model to deliver targeted messages It was way back in 1999 that Peppers & Rogers asked: Is your company ready for One to One Marketing?...
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The 10 C’s Digital Marketing Model
Introducing the 10 C's of Marketing for the modern economy Marketing models, whether traditional or digital, are useful frameworks to focus planning and strong mechanisms to enable organisations to...
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