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The Segmentation, Targeting and Positioning model
How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is...
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How to use the BCG Matrix model
Using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG) is designed to help with...
View ArticleHow to use the 7Ps Marketing Mix
What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product,...
View ArticleThe AIDA Model
Examples and Tips for using AIDA in the real world The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models. Many marketers find it useful,...
View ArticleIntroducing the OGSM model framework
A practical tool for linking business or digital vision with goals, objectives, strategies and KPIs What do you want to achieve and how will you get there? OGSM is a widely-used approach for getting...
View ArticlePush and pull distribution strategy
The push and pull model is popular for optimizing sales tactics. E-commerce, manufacturing, and branded goods marketers in particular must employ a mix of both push comms an inbound pull factors What...
View ArticleThe Ansoff Model
The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the...
View ArticleHow to use the Product Life Cycle (PLC) marketing model
Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to...
View ArticleCustomer journey models to master your omnichannel strategy
McKinsey's consumer decision journey model helps you identify the moment of purchase, while the RACE Framework helps you build a strategy to get there. Use these customer journey models to win more...
View ArticleThe Pricing – Quality Model
Using Kotler's Pricing model to review positioning Also referred to as the nine quality-pricing strategy, since it is a matrix covering nine options, the aim of Kotler's Pricing model is to help...
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