How to use the McKinsey 7S model in marketing
An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different...
View ArticleUsing the 70:20:10 rule in your digital marketing
How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to...
View ArticleHow to create a PESTLE analysis for marketing planning
Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory...
View ArticleThe Pricing – Quality Model
Using Kotler's Pricing model to review positioning Also referred to as the nine quality-pricing strategy, since it is a matrix covering nine options, the aim of Kotler's Pricing model is to help...
View ArticleCustomer journey models to master your omnichannel strategy
McKinsey's consumer decision journey model helps you identify the moment of purchase, while the RACE Framework helps you build a strategy to get there. Use these customer journey models to win more...
View ArticleHow to use the Product Life Cycle (PLC) marketing model
Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to...
View ArticleThe Ansoff Model
The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the...
View ArticlePush and pull distribution strategy
The push and pull model is popular for optimizing sales tactics. E-commerce, manufacturing, and branded goods marketers in particular must employ a mix of both push comms an inbound pull factors What...
View ArticleIntroducing the OGSM model framework
A practical tool for linking business or digital vision with goals, objectives, strategies and KPIs What do you want to achieve and how will you get there? OGSM is a widely-used approach for getting...
View Article4Cs marketing model: Two models with the same acronym
Do you know your 4Cs from your 4Cs? Read more about these two marketing models, plus find practical examples to apply to your marketing strategy What is the 4Cs marketing model? Two groups of marketers...
View ArticlePareto’s 80:20 rule in Marketing
Examples of applying the Pareto principle to marketing The 80:20 rule, equally well known as the Pareto principle, is widely used and abused in business, but how does it apply to marketing and digital...
View ArticleEssential Marketing Strategy Models: The Promotion Pyramid
Tool for structuring thinking about one of the crucial 4Ps of marketing: The Promotion Pyramid The Promotion Pyramid is a strategic marketing model digital marketers use to plan marketing activity in...
View ArticleUsing the 70:20:10 rule in your digital marketing
How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to...
View ArticleAre you exploiting the 5Is of online marketing?
The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and...
View ArticleMcKinsey’s consumer decision journey
McKinsey's consumer decision journey can help to model how your customer comes to the moment of purchase and discover what makes buy Based on empirical research, in 2009, McKinsey & Company...
View ArticleThe AIDA Model
Examples and Tips for using AIDA in the real world The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models. Many marketers find it useful,...
View ArticleHow to use the McKinsey 7S model in marketing
An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different...
View ArticleUsing the PESTLE analysis model
Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments PESTLE is one of a well-known series of acronyms used in business and marketing planning which...
View ArticleHow to use the Product Life-cycle model
Learn how you can use the Product Life-cycle model to project changes in the perception and use of your products The Product Life-cycle (PLC) describes the stages of a product from launch to being...
View ArticleWhat drives business growth?
Chart of the Day: Strategies and practical factors that support growth of a business - new research The Ansoff matrix growth drivers The Ansoff matrix model is a classic marketing model featured in our...
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